Privacy Policy
Your privacy is important to us. This policy explains how we collect, use, and protect your personal information.
Data Controller
Mad Growth
Herengracht 584, 1017CJ Amsterdam, Netherlands
KvK: 87186136
team@mealsnap.nl1Introduction
MealSnap ("we", "us", or "our") is operated by Mad Growth, a sole proprietorship registered in the Netherlands. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and website.
We are committed to protecting your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
2Information We Collect
Account Information
- Email address
- Display name
- Date of birth and age
- Gender
- Language and timezone preferences
Health and Nutrition Data
This is considered special category data under GDPR. We process this data based on your explicit consent.
- Height, weight (current, starting, and target)
- Activity level and dietary preferences
- Meal logs with photos, calories, and macronutrients
- Weight tracking entries with optional progress photos
- Fitness goals and personalized recommendations
Media
- Meal photos you capture for tracking
- Weight progress photos (optional)
- Custom recipe images
Technical Data
- Device information (model, operating system, app version)
- Crash reports and error logs
- Usage analytics (features used, meal logging frequency)
- IP address (for security and fraud prevention)
3How We Use Your Information
We use your information for the following purposes:
- Provide and maintain the MealSnap service
- Analyze your meal photos using AI to calculate nutrition information
- Generate personalized meal recommendations and insights
- Track your progress toward your health goals
- Process subscription payments and manage your account
- Send important service updates and notifications
- Improve our app through anonymized analytics
- Provide customer support
About AI Processing
We use OpenAI and Google Gemini APIs for AI-powered meal analysis. These services process your meal photos to identify ingredients and estimate nutrition. Importantly, these paid API services do NOT use your data to train their AI models.
4Legal Basis for Processing
Under GDPR, we process your personal data based on the following legal grounds:
Contract Performance
Processing necessary to provide the MealSnap service you've signed up for, including meal tracking, progress monitoring, and personalized recommendations.
Explicit Consent
For processing health-related data (special category data), we rely on your explicit consent provided during account setup. You can withdraw this consent at any time.
Legitimate Interest
For security measures, fraud prevention, service improvements, and analytics that don't override your privacy rights.
5Data Sharing
We share your data with trusted third-party service providers who help us operate MealSnap. These providers are contractually obligated to protect your data.
We do NOT sell your personal information to third parties. Ever.
Our Service Providers
| Service | Purpose | Location |
|---|---|---|
| Firebase (Google) | Authentication, Database, Cloud Storage, Crash Reporting | USA |
| Supabase | Recipe Database | EU/USA |
| RevenueCat | Subscription Management | USA |
| Mixpanel | Analytics | USA |
| Superwall | Paywall Management | USA |
| OpenAI | AI Meal Analysis | USA |
| Google Gemini | AI Meal Analysis | USA |
| Open Food Facts | Food Database | France |
6International Data Transfers
As we use service providers located in the United States, your personal data may be transferred outside the European Economic Area (EEA).
We ensure appropriate safeguards are in place for these transfers:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Service providers certified under the EU-US Data Privacy Framework
- Additional technical and organizational security measures
7Data Retention
We retain your personal data for as long as your account is active or as needed to provide you with our services.
When you delete your account, all your personal data is permanently deleted from our systems. This includes your meal logs, photos, weight entries, and any other data associated with your account.
8Your Rights (GDPR)
Under the GDPR, you have the following rights regarding your personal data:
Right of Access
Request a copy of all personal data we hold about you
Right to Rectification
Request correction of inaccurate or incomplete data
Right to Erasure
Request deletion of your personal data ("right to be forgotten")
Right to Portability
Receive your data in a structured, machine-readable format
Right to Restrict Processing
Request limitation of how we use your data
Right to Object
Object to processing based on legitimate interest
Right to Withdraw Consent
Withdraw consent for health data processing at any time
To exercise any of these rights, please contact us at team@mealsnap.nl. We will respond to your request within 30 days.
Right to Lodge a Complaint
If you believe we have not handled your data correctly, you have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
Autoriteit Persoonsgegevens9California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to know what personal information we collect and how it's used
- Right to delete your personal information
- Right to opt-out of the sale of personal information
- Right to non-discrimination for exercising your privacy rights
We do not sell personal information as defined by the CCPA.
10Children's Privacy
MealSnap is not intended for users under 16 years of age. We do not knowingly collect personal information from children under 16.
If we discover that we have collected personal data from a child under 16, we will delete that information immediately. If you believe a child under 16 has provided us with personal data, please contact us.
11Security
We implement appropriate technical and organizational measures to protect your personal data:
- Encryption of data in transit using HTTPS/TLS
- Secure authentication with email/password or Apple Sign In
- Firebase security rules to protect database access
- Regular security reviews and updates
- Access controls limiting employee access to personal data
12Cookies and Tracking
Our mobile app uses local storage for app functionality and analytics through Mixpanel. Our website may use cookies for essential functionality.
You can control analytics collection in your device settings or by contacting us to opt out.
13Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy in the app and updating the "Last updated" date.
Your continued use of MealSnap after changes are posted constitutes your acceptance of the updated policy.
14Contact Us
If you have questions about this Privacy Policy or our data practices, please contact us: